About Betty Crocker™

Betty Crocker™ has been an iconic and beloved brand in the realm of baking. With a rich history dating back to 1921 by Washburn-Crosby and advertising genius Bruce Barton, Betty Crocker™ has become a household name in the baking industry, famed for innovation and for creating delicious treats. Today, the beloved brand under the General Mills umbrella, continues its commitment to delivering exceptional quality products and services.

In 2017, Betty Crocker™ expanded its horizons to the Chinese market, captivating hearts with its superb bakeware and kitchenware offerings. From bakeware designed to perfection to innovative kitchen tools, Betty Crocker™ brings you the very best in culinary craftsmanship.


About General Mills

General Mills,Inc., an American Fortune 500 corporation, started from 1866. It’s an American multinational manufacturer and marketer of branded consume roods sold through retail stores. The company markets many well-known North American brands, including Gold Medal flour, Betty Crocker™), Yoplait, Colombo, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs… Its brand portfolio includes more than 89 other leading U.S. brands and numerous category leaders around the world.

Discover the Betty Crocker™ Catalog here.